Savage X Fenty Wiki (2024)

FAQs

Who is Savage X Fenty owned by? ›

History. Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna's Instagram account.

Music star Rihanna is stepping away from the chief executive role at her lingerie brand, Savage X Fenty, five years after she created it and has announced a fashion executive to take her place.

Savage X Fenty embodies fearlessness, confidence, and inclusivity. With a team assembled from the industry's elite, the label has disrupted and redefined the marketplace with its accessible price points, extensive assortment of styles made for everyBODY, and unique approach that celebrates individuality.

Fabletics is an activewear brand that sells low-price, trend-focused lifestyle and fitness clothing. It's owned by TechStyle Fashion Group, which also owns Savage x Fenty and Justfab among others.

The entire operation is worth US$2.8 billion, of which 50% belongs to its CEO, Rihanna.

Fenty Beauty was launched in 2017 and is a 50-50 joint venture with LVMH, which is run by Bernard Arnault, the world's second-richest person. The products are available online, as well as in Sephora stores, which are also owned by LVMH.

When consumers made purchases, the company would automatically add a VIP membership to their shopping bags without clearly disclosing the material terms of the program. Moreover, the DAs allege that the company didn't clearly disclose the material terms of its store credits.

She doesn't have total control of the company, as she holds a 30 percent stake in the brand according to Biz Journals. Savage X Fenty is co-owned by the French luxury group LVMH, and other investors.

Meet Hillary Super, the new CEO of Rihanna's Savage X Fenty brand.

Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by Rihanna under the luxury fashion group LVMH (Moët Hennessy Louis Vuitton).

Is Fabletics owned by Kate Hudson? ›

History. Fabletics launched in 2013, and was co-founded by Adam Goldenberg, Don Ressler, Ginger Ressler. In 2015, Fabletics collaborated with Kate Hudson to launch their first celebrity inspired line which proved to be a success, Kate Hudson owns 20 percent.

This time it's Fabletics coming under fire after workers in the athleisure brand's main supply factory – Hippo Knitting – accused supervisors of physical and sexual abuse.

She doesn't have total control of the company, as she holds a 30 percent stake in the brand according to Biz Journals. Savage X Fenty is co-owned by the French luxury group LVMH, and other investors.

Savage X Fenty, which celebrated its fifth anniversary in May, is co-owned by Rihanna and a group of investors that includes luxury goods giant LVMH and Jay-Z's Marcy Venture Partners.

Rihanna's estimated net worth is $1.4 billion in 2023. She became America's youngest self-made female billionaire in 2022. Much of Rihanna's wealth has been attributed to her successful makeup company, Fenty Beauty, which she co-owns with French luxury retailer LVMH.

By establishing the brand on values of representation, confidence, and diversity, Savage X Fenty was able to become a real competitive disruptor in the lingerie market. With this information, it is clear that the brand is targeting younger millennials and gen-z. This is a long-term strategy.